According
to WTO´s long-term forecast Tourism: Vision 2020,
international tourist arrivals will top one billion
by 2010 and reach 1.56 billion by 2020.
The
Growth Of The Travel And Tourism Sector – Dubai
The
driving forces of technology, travel, international
trade, trans-national corporations, and the media are
accelerating the growth of tourism in and throughout
the UAE and wider region. These forces are having a
particular impact on developing, marketing, and managing
Dubai as a tourist destination, presently and into the
21st Century.
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The
Middle East is now the fastest growing tourism
region in the world, with international arrivals
up by 17.4 % annually towards the end of the last
century. The WTO forecasts that international
tourist arrivals to the Middle East will rise
to 68.5 million by 2020. This demonstrates an
annual growth rate of 7.1 % over the period 1995-2020,
which is well above the global growth rate of
4.1%. Dubai shares significantly in this success,
with 5.6 million international arrivals and 7.1
million hotel guest nights in 2000, corresponding
to annual growth rates of 14.6 and 21.6 % respectively.9
Since the 1990s hotel capacity in Dubai has quadrupled10,
to amount to a total number of 265 hotels with
33,365 beds being operational in 2000. In 1999,
hotels and restaurants alone generated almost
5% of Dubai’s non-oil GDP (or over 2 billion
Dirhams revenue). And these figures do not even
mention the revenues |
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generated
by for instance the brand new Dubai International
Airport, or the international airlines, travel
agents, tour-operators, museums, shopping malls,
entertainment centres, amusement and water parks,
events and exhibitions organizations, or the many
other institutions involved in building the tourism
product. |
The importance of tourism to the Dubai economy is reflected
by the re-launch of the Department of Tourism and Commerce
Marketing (DTCM) under the chairmanship of His Highness
General Sheikh Mohammed Bin Rashid Al Maktoum, the visionary
statesman who is
also patron of the Emirates Academy.
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