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| The
Emirates Academy Of Hospitality Management >> Institution's
Mission, Values, Objectives |
The Institution’s
Mission – Values and Objectives
Mission
"To be the premier regional
business school and to be one of
the world's leading hospitality
management institutions providing
university level education and professional
development for the travel, tourism,
hospitality and related service
industries"
Values
People: We value integrity, freedom
and creativity of individuals. We
take calculated risks. We build
teamwork through individual development
and by synergistic use of their
talents. We provide a caring environment
in which students and staff pursue
personal and institutional development.
Performance
We demand good performance and reward
excellence in performance. We encourage
innovation, practicality, entrepreneurship,
and the pursuit of academic and
management excellence.
Productivity
We
treasure the investment the community
has made in us and strive to deliver
quality results in a most cost-effective
manner through a simple management
structure, effective processes,
effective "checks-and-balances"
and vigorous quality assurance mechanisms.
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Partnership
We, members of the Academy, are partners in pursuing
our shared vision. Together, we are partners of
the community sharing common goals and valuing mutual
benefits.
Objectives
“To provide for studies, training and research
for the hospitality and tourism industry in technology,
science, commerce, arts and other related courses
of learning and to make significant contribution
towards the success of the UAE’s economic
development by direct provision to local industry
and commerce of a combination of applied activities,
research, professional training and consultancy
work”
As
the region's leader in hospitality and tourism education,
our specific objectives are to:
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Provide
quality education in hospitality and tourism management
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Pursue and produce innovative scholarship and
research
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Serve the hospitality, travel and tourism and
service sector industries and academic Communities
In
accepting the challenges ahead, the Academy Management,
with strong support from the Board of Governors
and the Academic Council has formulated a Strategic
Plan, which clearly defines the Academy's vision
up to the year 2005. In broad terms, we are determined
to become the "preferred" institution,
offering "preferred" programmes and producing
"preferred" graduates for the region.
To
achieve these ambitious but totally realistic objectives,
we will do our utmost to excel in the following
areas, including:
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Applied research and development
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Consultancy
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Course design, development and evaluation
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Education technologies and delivery mechanisms
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Learning and teaching
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Marketing and communication of our education services
in relation to alumni liaison, image, student
liaison, research, and understanding of the needs
of our customer
In
line with our overall mission, we will provide quality
education of an applied nature relevant to the changing
requirements of the community, so as to prepare
students for the challenges they will meet in their
future careers.
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