The philosophy of the Bachelor of Arts in International Travel & Tourism Management can be described in four words: “think global, act local”. Although emphasizing the essential international characteristic of the programme, reflected in the name itself, it does not deny its roots. The delicate balance between tourism destination, travel or business management on the international stage and the cherishment of cultural diversity, heritage and authenticity, religion and liberalization, is emphasized and discussed throughout the whole four years of study.

Programme Goals

Practical relevance and flexibility underlie the core goals of the programme, which will allow students to:

• Acquire the general skills and knowledge needed to enter into any management level career

• To develop a regional and global view of the tourism industry, linking the private, public, and non-profit sectors

• To plan, develop, and market tourism products, facilities, and services so that these products contribute in a positive and sustainable way to the community and business organizations in Dubai, the UAE and internationally

• To contribute efficiently and effectively to the management of travel and tourism related organizations, products and services, for purposes of creating and adding value for all tourism "stakeholders", especially in an environment of change, innovation and globalization within a traditional society with strong cultural and religious values